EMAIL MARKETING TOOLS: The Top 10+ Automation Tools (+Free Tips)

Many businesses boost their sales and customer base by leveraging email for marketing. Email marketing tools help you design and create engaging emails, as well as manage your contact lists. Interestingly, it doesn’t cost much to use email marketing tools, especially if you own a small business. Some email marketing tools even offer free plans, while some allow you to send automated email campaigns. In this article, we’ll see the top 10 email marketing tools available in the market.

These top 10 email marketing tools have special features that help you manage your contact list effectively.

#1. Constant Contact

Constant Contact is a beginner friendly email marketing tool. It has a handy drag and drop email builder that helps you create compelling emails like a pro. You can easily add text, images, videos, and events to your emails, using the predesigned templates. With Constant Contact, you can send automated emails, and also track your lead conversions. 

A 60-day free trial is also available, after which you can migrate to their paid plans. The paid plans are priced based on the number of your subscribers. 

#2. Sendinblue

Sendinblue is the best tool for growing your contact list. It offers fully-automated email marketing tools for growing a small business. With their email automation feature and drag and drop editor, you can easily customize your email marketing campaigns. They also have beautiful features like landing page builder, Facebook ads, retargeted ads, and sign up forms. With these features, you can easily convert your leads to customers.

The free plan allows you to have unlimited contacts and send up to 300 emails in a day.

#3. MailerLite

MailerLite is among the simplest email marketing tools, and it ranks in our top 10 tools. It has all the basic features necessary to create a good email campaign. Thus, it is recommended for users who need a straightforward email marketing tool. It also has email automation tools, landing page builders, as well as pop ups and survey tools. With the drag-and-drop editor, you can easily design highly engaging emails. You can also optimize your campaigns with the A/B testing feature.

The free plan allows you to have up to 1,000 subscribers and send up to 12,000 emails per month.

#4. HubSpot

HubSpot is a great email marketing tool for sending automated emails. You can quickly and easily create and personalize your emails like a pro. The email automation tool allows you to set triggers for your users.

You can use their variety of pre designed templates to create your emails,or, you can use the drag and drop editor for the same purpose.

#5. Moosend

Moosend is one of the best email marketing tools for eCommerce store owners. Their eCommerce AI leverages machine learning and filtering to reach customers with products they might like, based on their previous shopping habits. It also helps you monitor the way your customers buy certain products, thus, you can promote those products to them. Moosend also has the basic features of email marketing tools. 

#6. GetResponse

GetResponse is a great email automation marketing tool. You can use their features like landing page builders, autoresponder, audience segmentation, and automated emails to nurture your leads to customers. It has a special tool called Autofunnel. This tool allows you to create funnels for sales, webinars, as well as leads. These funnels include emails, exit popups, landing pages, market automation, etc. 

#7. AWeber

This is an effective and affordable marketing tool. It ranks among the top 10 email marketing tools. AWeber has a simple pricing structure, ideal for those with small contact lists. It’s features are available in every plan, as pricing is based on the number of subscribers.

#8. Omnisend

Omnisend is among the best email marketing tools for eCommerce businesses. The marketing tool contains multiple features including automated email and SMS messaging tools that help nurture leads to customers. With these tools, you can set automated emails like welcome messages, or abandoned cart messages. Their channels also allow for segmented campaigns, thus, you can promote your product or service to the exact customer you want.

#9. Drip

Drip is also a good tool for eCommerce businesses. They’re ideal for brands that are looking to wet their legs in email marketing. You can use Drip to track valuable customer metrics based on customer intent and shopping habits. It also provides excellent customer support that is available 24/7. With personalization capabilities, powerful segmentation options, as well as detailed analytics, Drip has got everything you need to succeed with email marketing.

#10. ConvertKit

ConvertKit is the best email marketing tool for bloggers, influencers, and authors. Their platform focuses more on engaging and converting your customers with landing pages, membership sites, and so on. You can use ConvertKit to create leads from visitors to your blogs, YouTube videos, and other social media accounts. It also has features for building automated email funnels at affordable rates. 

ConvertKit groups your contacts into one list, and still allows you to segment them based on their behavior to help you personalize your email campaigns. Their pricing is also based on the number of subscribers you have.

Some email marketing tools offer free packages for small business owners. Here are some of them


MailChimp is among the first email marketing tools to offer a free plan, and has turned to be the favorite of most bloggers. But more than that, Mailchimp has excellent eCommerce and email marketing tools. With Mailchimp, you can send up to 10,000 emails to about 2000 subscribers per month. Its features include the drag and drop editor, a landing page builder, and tools for social media ads and posts. It also has automation tools like options for abandoned cart messages, and welcome campaigns. Mailchimp also lets you connect with tools like Eventbrite, Shopify, and Salesforce. 

#2. MailerLite

MailerLite is among the best free email marketing tools available. The free plan gives you access to almost all essential marketing features, however, you can only unlock the advanced features  for $10. With MailerLite, you can design stunning email newsletters, pop-ups, and surveys, and also design mobile-optimized email templates for free. Also, you can send a newsletter to your subscribers using the delivery-by-time-zone feature. In addition, it has a good support team that provides high-class live chat experience.

#3. SendPulse

SendPulse has over 130 email templates to choose from, making it easy for you to create your emails. You can as well use the drag-and-drop editor to create your emails. The free plan gives you access to the highly functional support team, including the live chat support. Additionally, SendPulse has a ‘Resend’ feature that helps you resend unopened emails with different subjects. This is extremely valuable for time scrapped marketers. 

#4. Sendinblue

Sendinblue is a great tool for you if your business relies mainly on transactional emails. They have extensive web developer apps that can help you integrate with their system to achieve required technical processes. With their free plan, you can have access to an array of templates, personalization, A/B testing, contact management, workflow editor, and real-time reporting.

#5. Benchmark

Benchmark has a free plan that includes almost all the features in it’s paid plans. In addition to the basic features that make up a marketing tool, Benchmark has some advanced features like social media integration, Google Analytics tracking, and heatmapping. Benchmark is really the perfect tool you can use to scale your small business.

Some email marketing tools have a special automation feature that lets you set up automated email campaigns. These emails are sent automatically upon the action of your users. Some of these tools are:

#1. Wishpond

Among the many features that this tool has, is email automation. With Wishpond, you can customize emails, and also run social content, discounts and promotions.

 #2. Hubspot

Hubspot ranks among the best marketing tools for setting up automated email campaigns. It has a landing page builder platform, and an all-in-one CRM. You can also track your email campaigns to know who opens your emails, and when they open them. Hubspot is also affordable, although you may have to pay more for more advanced features. 

#3. Constant Contact

Constant Contact has easy to use features that allow you to send emails with unique designs. With Constant Contact, you can arrange Facebook fan promotions, coupons, and deals. It has excellent customer support and an autoresponder. Its paid plans are also affordable.

#4. Drip

Drip is a simple and user-friendly email automation tool. If you own an eCommerce company, you can use Drip to set up automated email campaigns. It has amazing features like Email gathering technology, drag-and-drop elements, and ready to use templates to help you create your emails. 

#5. Sendloop

Sendloop also ranks among the best marketing tools for creating automated email messages.  With over 80 free email templates to choose from, you can create automated emails like a pro without the help of IT personnel. You can use the drag-and-drop email builder to customize your emails as well. By using this tool, you can run highly-effective automated email marketing campaigns. 

#6. is another tool suitable for automated email marketing. It has a user-friendly interface that lets you customize your messages easily. You can also target messages to your customers and integrate them with your mobile app. Its features include in-context conversations, conversion tracking, A/B testing, and customer profiles. offers free plans for those starting a small business and introduces payments gradually as the business grows.

#7. GetResponse

GetResponse is a good tool for automated email marketing. It has useful features like autoresponder, which makes email automation quite easy. You can use its drag-and-drop interface to design your workflows. It also has features for landing page building and email marketing. 

#8. MailChimp

MailChimp is another email marketing tool that allows you to set automated emails for your small business. You can send welcome messages to new subscribers automatically or send birthday wishes, or even abandon cart messages. Mailchimp also helps you personalize your order notifications from your store and re-engage with inactive customers. So to say, Mailchimp is great for eCommerce store owners. Although the paid plans are quite expensive, Mailchimp offers excellent free plans. 

#9. Benchmark

Benchmark is a good option for you if you’re looking for basic email automation software. It has absolutely simplified features which make your work easy. It has a free plan as well as a paid plan that starts at $13 per month.

#10. Keap

Keap is a great tool for sending automated email campaigns. It has a variety of automation features that help you to set up email automation based on your business goals. It is also among the best email marketing tools that you can use to grow your small business.

Which is the most Important Aspect of Email Marketing?

Gaining the recipients’ consent before sending any emails is the single most crucial step in any email marketing effort. Members who have not opted in to receive promotional emails from your organization should under no circumstances be included in such a mailing.

Why does Email Marketing Fail?

The use of boring or spammy subject lines is a surefire way to ruin your email marketing campaign. The absence of a compelling call to action, and the inability to divide up email correspondence into distinct groups among other reasons can cause email marketing to fail.


Most of these email marketing tools have almost the same set of basic features that you need to set your small business going. The difference often lies in their advanced features and their pricing. While some tools have special features for automated email marketing, some others have features exclusive to e-commerce store owners. That said, the choice of an email marketing tool to use depends on what you want, the type of business you run, and your budget.

Frequently Asked Questions

What is email marketing called?

Email marketing is a marketing channel that allows you to use emails to promote and grow your business.

Email Marketing tools are service-based tools that you can use to promote your business products and services through email marketing.

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