FREE EMAIL MARKETING TOOLS: Best 11+ Tools 2023, Updated!!!

Having the right marketing tools can help boost your business and generate returns for you in a seemingly easy way. Over the years, marketing tools have been used to project resources to target markets, thereby generating many profits. These tools are in the form of email marketing, digital marketing, content marketing, and so on. Interestingly, most of these tools are free, as we are going to see in this article. These marketing tools are not only free, but they are also efficient, considering some examples like Mailchimp and Sender email marketing tools.

First, let’s see the names of the free marketing tools available in 2023.

#1. WordPress

WordPress is among the most popular software for content management and editing. It is a versatile tool that features extensions and add-ons that make it easy to create and track metrics for landing pages. With WordPress, you can build your website, create, edit, and also publish your content. And, of course, it is free!

#2. Canva

Canva is a design tool that helps you to create images and visuals for infographics, blog posts, prints, and every other thing that needs design. For every type of content, there are both free and paid templates that you can use. 

#3. Google Alerts

Google Alerts help you to keep track of topics that are of interest to you. You can set keywords and then receive notifications anytime there is new content related to the keyword. You can also use Google alerts to check search results for a particular query.

#4. TweetDeck

This tool helps you to manage several Twitter accounts. It has a single dashboard with a unified interface, so you can monitor your searches and hashtags. 

Just as the name implies, Google Trends helps you to know which keywords are trending. For example, if you want to know if a particular keyword is trending and you search for it on Google trends, you will be able to know if there is much interest in that keyword.

#6. Answer the Public 

This tool helps you know the most common questions asked about a particular topic.

#7. Grammarly

This wonderful tool gives you suggestions on synonyms, and clarity, and also helps you to check your grammar and spelling. You can also use their online editor for Google docs to check your work.

#8. Hemingway

Hemingway helps to check the readability of your text. It helps to clear the use of passive voice, and complex sentences.

#9. Ubersuggest

Ubersuggest helps you with keyword research. It provides you with a long list of keyword suggestions and also content topic ideas.

#10. Open Site Explorer

This tool helps to track the links that lead to your website. By discovering the links that point to your website, you can increase your authority. Thus, increasing your ranking in search engines.  

#11. Hotjar

Hotjar shows you in a heatmap how users experience your website. You get to see where they click, and where they scroll. It is extremely valuable to see how someone interacts with your posts.

#12. Asana

Asana is a simple but powerful project management tool. It gives you visibility over the entire project cycle, adds and assigns tasks, gets comments, and shares documents. With this tool, you can group projects in a portfolio, and also manage multiple teams and projects. 

#13. Mailchimp

MailChimp is one of the most used email marketing tools. It has a free plan you can use if you have less than 2000 people on your mailing list. You can use the free plan to send up to 10,000 emails to about 2000 subscribers in a month.

#14. HubSpot CRM

This is a free complete CRM tool for contact management and productivity. It gives you visibility into the sales pipeline in real time in a centralized dashboard. You can also get detailed reports on productivity, sales, and individual performance.

#15. CodeFuel

CodeFuel is a complete monetization platform that allows you to leverage user intent to display search and shopping ads to monetize a website, application, or extension. It is also free, making it an all-in-one package.

These are just some of them, the list is quite long. Now, let’s look at some of the free email marketing tools available for you.

If you have ever received an email from a shopping site reminding you about your abandoned cart, that’s a form of email marketing. Email Marketing tools are tools that help you to create and design emails, and then send them to your target customers. These emails can contain thank you messages, or promotions. Some of these tools are paid for, however, some others are free. Let’s see some of them.

#1. HubSpot Email Marketing

HubSpot has a free easy-to-use email tool that can help you perform several tasks, from sending thank you emails after purchase, to promoting current campaigns. The tool has a drag-and-drop visual editor, and also has ready-made templates, making it easy for you to use.

#2. Sender

Sender is among the best free email marketing tools there is. You can create amazing newsletters with Sender, even if you don’t have any HTML knowledge. You just have to choose from a template and customize it with whichever element you like. Also, you can personalize your newsletters for each recipient to make them feel special. The good thing about using Sender in email marketing is that you’re able to track who checked your emails and clicked on the links, as well as when they were done.

#3. Sendinblue

This platform features email marketing tools and other functions like landing page creation. Sendinblue has a lot of email design templates that make it easy for you to create an amazing email. The templates are also responsive, and you can preview your work to ensure that they appear the way you want.

#4. Omnisend

Omnisend is an email marketing tool that helps you to automate your email delivery using behavioral triggers. You can also schedule your communications according to your customer’s convenience.

Omnisend also provides you with audience insights that will help you send more related email marketing messages. Another attractive feature is the Product Picker, which allows you to select the products to include in your mail, so you can send gift boxes or discount coupon codes together with your mail.

#5. SendPulse

SendPulse is popular for its email marketing features. With a vast array of professionally designed templates, you can customize your emails and set them to be seen automatically using behavioral triggers. You can also use the subscriber rating feature to identify your most important subscribers.

#6. Benchmark Email

Benchmark Email is a good email marketing tool that helps you design responsive emails that look amazing, not minding the device they’re viewed on. It features an email editor that lets You add effects, and stickers and also edit images to effectively communicate your message. Also available is a dual-view feature that allows you to see your email designs while creating them, making the whole process easy for you. 

#7. Mailchimp

You may not be hearing about Mailchimp for the first time. This tool takes the lead among email marketing tools, and it is totally free! It has amazing features which include email creation and scheduling. It also has a recommendations feature that helps give you good audience insights to improve your marketing strategies. This feature makes it a great tool for email marketing. In addition to that, Mailchimp lets You set up your email to be sent automatically at important steps of your customer’s journey. Thus, You can easily send out notifications like order confirmations, welcome emails, abandoned cart reminders, etc.

#8. MailerLite

One of the features that make MailerLite stand out among others is the landing page builder and the pop-up customizer. These features can help you to create responsive landing pages that match the emails you send, thereby improving your chances of driving conversions. In addition, MailerLite has a rich text editor and an inbuilt photo editor to help you create amazing emails. it also provides you with a comprehensive campaign report containing important stats including open rate, unsubscribe rate, etc.

#9. Moosend

This is an excellent tool that helps you automate repetitive tasks, thus, saving you time. With Moosend, you can create behavioral email campaigns based on your customer’s activities. Using its advanced segmentation feature, you can send precise emails to each recipient, thereby increasing open and click rates as well as ROI. 

#10. EmailOctopus

EmailOctopus’ free plan doesn’t offer as many features as the other tools on our list. However, It allows you to send much more emails than the rest. It is a good option for small agencies or entrepreneurs that are representing other brands.

These are the best free email marketing tools. What makes them the best? Find out.

#1. Sender

Sender has a wonderful free plan as an email marketing tool. With the free plan, you can have up to 2,500 subscribers, and also send 15,000 emails in a month. Some of its features include plugins for the most popular content management systems and click maps and Google analytics, so you can effectively track your metrics. The tool also helps you automate your social media marketing endeavors, and gives you pointers on how to optimize your subject lines. In addition, you can easily add eCommerce products by copying and pasting links.

#2. Sendinblue

Sendinblue has a free plan that lets you have unlimited contacts. However, you can only send up to 300 emails per day. But, if you’re only going to be sending only a few emails in a day, that won’t be a problem at all. Sendinblue has a lot of impressive features which include a strong drag-and-drop email editor, chat features to communicate with visitors, and a unique CRM solution that is integrated into the main package. It also has an SMS marketing feature that can be linked to your email campaigns, as well as a WordPress plugin that allows you to manage everything from your WordPress dashboard. You can also create impressive automation with features like autoresponders, discount coupons, and abandoned cart messages. 

#3. Mailchimp

Being among the first email services to offer a free plan, Mailchimp has turned out to be the favorite of most bloggers. But more than that, Mailchimp has excellent eCommerce and email marketing tools. With Mailchimp, you can send up to 10,000 emails to about 2000 subscribers per month. Its features include the drag-and-drop editor, a landing page builder, and tools for social media ads and posts. It also has automation tools like options for abandoned cart messages and welcome campaigns. Mailchimp also lets you connect with tools like Eventbrite, Shopify, and Salesforce. Also available is award-winning customer care available anytime. 

#4. MailerLite

MailerLite is among the best free email marketing tools available. The free plan gives you access to almost all essential marketing features, however, you can only unlock the advanced features for $10. With MailerLite, you can design stunning email newsletters, pop-ups, and surveys, and also design mobile-optimized email templates for free. Also, you can send a newsletter to your subscribers using the delivery-by-time-zone feature. In addition, it has a good support team that provides a high-class live chat experience.

#5. Benchmark

Benchmark is a great tool for busy marketers. It allows you to edit your work right in the editor, thereby speeding up your email creation. You also have access to unlimited subscribers, and send up to 250 emails monthly. With Benchmark, you can easily custom code your emails, and also craft marketing campaigns using the drag-and-drop feature. In addition, you can use the email automation options like welcome emails, abandoned cart messages, and follow-ups. 

#6. Omnisend

Omnisend is a recommended tool for users who only run online stores. It automatically pulls products from your store and generates amazing and fun emails and opt-in forms to grow your email list. The free plan allows you to send 2000 emails per day and 15,000 emails per month, not minding the number of subscribers you have. So you see that the free plan is a steal. Among its many advantages is that it helps you to retain a mobile audience using its mobile-friendly templates. You can as well send out automated emails for abandoned carts, order confirmations, and discount codes. It also helps you create automation reports and A/B test campaigns. 

Sender Email Marketing

Sender is one of the best email marketing tools. It has unique features that help you create amazing branded emails. These features include:

  • Drag & drop builder. This handy feature allows you to drag and drop email blocks where you want them. Thus, You can create newsletters like an expert.
  • Free templates gallery. You can choose from any of the already made templates to create your unique email.
  • Responsive emails. You won’t have to worry about your email being broken or not readable on different devices, browsers and email clients.
  • Custom HTML editor: You can use this to code a completely custom email template.

These features make Sender a  good choice for email marketing. Apart from its free plans, the upgrade plans are reasonably priced. So you see that you don’t have to spend much to set your market rolling. 

Is Mailchimp Good for Beginners?

For newcomers to online advertising, MailChimp is highly recommended. The system walks you through every step of making your first email marketing campaign. In addition, you won’t have to sign up for any additional services to create your eCommerce websites, like web design or domain registration. Small-scale test campaigns can also benefit from the free plan.

What Happened to Mailchimp?

Given that MailChimp is transitioning from an email marketing platform to a full-service marketing platform, the company’s terminology and pricing are also changing. As a result, they’ve decided to make this adjustment. We can spend all day debating the wisdom of their business approach.

Is there a Risk Having a Free Email?

Personal information about you could be shared with third parties or even sold. It’s possible that your service is unreliable. To ensure that your chosen provider will be available when you need them, you should always review their service agreement.


Most of these free email marketing tools usually come with robust features even without the need to upgrade to a paid plan. Small businesses and marketers can make the most of them while saving time and money. However, their paid plans are also affordable, so it will be easy for you to upgrade if need be.

Frequently Asked Questions

What makes a good email marketing?

Good email marketing should be short and straight to the point and catchy, with a little humor and wit.

What are the types of marketing emails?

4 types of marketing emails include email newsletters, acquisition emails, retention emails, and promotional emails.

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