Category: Marketing

  • MARKETING PLANNER: Guide to Digital Marketing Career & Solutions

    You’ve come to the perfect spot if you feel like you have much too much to do in your marketing profession and not enough time to accomplish it.You’d want to become organized, but you can’t take a break from your everyday responsibilities long enough to devise a system that works for you and your team.In…

  • Jumia Affiliate Program: How to Start Guide (Updated!)

    People purchase varieties of products from Jumia almost every day of the week. And to a large extent, these purchases are made through Jumia agents or affiliates. But do you know that these affiliates or agents earn after you make any purchase, yet they spend nothing? Do you also know you can have the exact…

  • SPIN Selling: Detailed Guide to the SPIN Selling Strategy

    If you work in B2B sales, you’ve probably heard of SPIN selling. It is one of the most well-known, if not the oldest, selling systems. SPIN selling provides sales representatives with a research-backed system for working and closing complicated transactions with lengthy sales processes.SPIN principles should be used in conjunction with the existing sales approach.…

  • MARKETING AND ADVERTISING: Differences Between Marketing & Advertising

    Marketing and advertising are two strong pillars that mold the foundation of every successful business. If you have a product or service for sale, you’d not achieve much without these two. Call them the bedrock of business success, because without them, the product quality or price will record no sales, and without sales, the business…

  • Audience Segmentation: Meaning, Examples, Importance & How-to Guide

    This is a detailed guide into the world of audience segmentation. It may sound a little out of the blues for a newbie and a little confusing even for a seasoned entrepreneur. However, if you stick long enough to this post, you’d be armed with all the information you need to scale your businesses to…

  • FREE EMAIL MARKETING TOOLS: Best 11+ Tools 2023, Updated!!!

    Having the right marketing tools can help boost your business and generate returns for you in a seemingly easy way. Over the years, marketing tools have been used to project resources to target markets, thereby generating many profits. These tools are in the form of email marketing, digital marketing, content marketing, and so on. Interestingly,…

  • EMAIL MARKETING SOFTWARE: Best 13+ Bulk Automated E.M Softwares in 2023 (Updated)

    Over the years, email marketing stands out as a core component of any digital marketing strategy. It is one of the least effective ways to send your message across to a large audience. With good email marketing software, you can set up email automation, which allows you to send automated emails to your customers. You…

  • EMAIL MARKETING TOOLS: The Top 10+ Automation Tools (+Free Tips)

    Many businesses boost their sales and customer base by leveraging email for marketing. Email marketing tools help you design and create engaging emails, as well as manage your contact lists. Interestingly, it doesn’t cost much to use email marketing tools, especially if you own a small business. Some email marketing tools even offer free plans,…

  • PAY PER CLICK ADVERTISING (PPC): Costs And Top 7 Agencies

    You have probably noticed the ads that pop up alongside your search results on google. That is what we call pay per click advertising, or simply PPC advertising. PPC advertising is all about paying each time a user clicks on your online ads. In this article, you’ll learn the cost of pay per click advertising,…

  • FOCUS GROUP: Definition and Detailed Guide on How to Run a Focus Group Discussion

    Focus groups play a useful role in market research. Researchers use them to gather qualitative data and in-depth insights on various products and services. This in turn reveals customer attitudes on these products. A focus group consists of 6 to 10 participants who come together to take part in a planned discussion, usually in the…